hanging-sign2.jpg

hanging-sign2.jpg

hanging-sign2.jpg

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hanging-sign.jpg

I hate falsehood but truth is elusive.

The project was executed during a week seminar last summer with Stephan Sagmeister in Perce, Québec. I use the local setting, a very touristic town, to elaborate on the contrast between truth and falsehood. I build a fake hanging sign, out of cardboard boxes representing the “Rocher Percé”, a gigantic rock formation which stands in front of the town. The card boards were found in the surrounding stores and souvenir shops dumpsters. It talks about how concepts and imagery often stand between us and the real thing and how in the end, it only lives in our memory. It’s an experience I have when travelling, it’s very hard to get a sense of the place as your seeing all that you see threw tourist eyes and it’s difficult to escape from that. But then at the end all your left with is an impression and pictures, again the real thing is escaping you.