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Just another boring cliché.

Through it’s appearance in high profile blogs, books, magazines and media, we are expected to hold the technique of creating typography from objects as cutting edge, intelligent design – to gasp in it’s complexity and glory. Putting aside the fact that it is not hard to do – somewhere along the ride, many creatives have failed to understand that this technique is not an idea. It’s an execution.

www.elliottburford.com